5 Ways to Drive Traffic to Your Website Using eBay
Monday, July 2nd, 2007 Subscribe To Our Feed
We all know that eBay is a great place to make money by selling items. As an eBay seller, you’re essentially running an e-commerce type business through eBay when you do this.
eBay, however has much more power to make you money than its traditional use. If you’re already selling on eBay, and you have your own website, you have the opportunity to make even more money.
Want to know how? Here are 5 ways you can drive massive traffic to your website using eBay.
1. Use Your About Me Page
You know that little me beside some eBay sellers’ names? You should have one. An eBay About Me page is an excellent way to promote yourself on eBay. It doesn’t break any eBay rules to link to your site from an About Me page, and you can even have an opt-in form if you have a newsletter. To amazing resources on this subject are:
2. eBay’s Classified Ad Feature
This is somewhat in the dark, but discovering it was pretty awesome for me. Yes, eBay has a classified ad feature. You can set up an ad in certain categories for a certain period of time. They show up with regular auctions, so you can choose good keywords that will help you show up in popular searches.
Check out eBay’s Classified Ads
3. Give Away a Free Report on eBay
I’m not sure if you know about the “Everything Else” category on eBay, but you should check it out. A great way to get the word out about your site is to give away a free report on something related to it. For example, if your site is about Dog Training, you could right a small 20 page report and put it up for auction on eBay for 1 cent. You can have links to your site all throughout. Giving it away will increase your chances of a lot of people grabbing a copy and visiting your site.
Visit the “Everything Else” category
4. Sell or Give Away Auction Templates
This is something I’m going to test and see how lucrative it can be, but, if your good at designing templates, this may be a good chance for you to increase your web site’s traffic. The concept is, create some really good templates, sell them or give them away on eBay, and place your link in the footer, or a logo somewhere that says, designed by: Your Website. If you start to sell a lot of templates, granted people don’t remove your signature, you could gain a lot of traffic from other people’s auctions.
5. The Regular Auction E-mail Follow Up
This one might be a little lame compared to the others, but it’s still a good one. If you’re selling on eBay, you should be sending out personal e-mails with your website in their signatures. This may not be as effective or creative, but it will drive traffic to your website none-the-less.
It’s pretty amazing what all eBay can be used for other than an auction website. eBay gets so much traffic, you might as well take advantage of it and send it your way. eBay makes enough of its own money, it doesn’t hurt to capitalize on their success.
If you have any more ways to drive traffic to a website using eBay, please comment here and let me know.
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